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Marketing Director

Little Otter
Full Time
Remote
Posted Today
Job description
The Role To support us during an exceptional time of growth, Little Otter is looking for a tenacious and organized leader to join our Marketing team and shape the future of our brand. This is a generalized marketing role at the intersection of marketing and product, and you will lead initiatives that directly impact Little Otter’s revenue. You’ll define and own the company’s external brand and voice across a variety of channels.
Salary: $120-150k plus equity

Responsibilities

    • Develop and own content calendar across all channels
    • Run data-led experiments to determine where resources should be focused across social platforms
    • Project manager product announcement and launch campaigns from initial concept to execution
    • Work closely with broader business team on go-to-market strategy for customer acquisition
    • Drive continued external visibility by working with media outlets and conference organizers for enhanced brand exposure
    • Effectively source, diligence, and partner with external agencies brought on to expand scope of our marketing
    • Dive into data to present management with insights around marketing campaign success and strategies

About You!

    • 5+ years of experience in marketing related roles with prior poof points of ownership and results
    • Demonstrated experience (& excitement for) working in self-managed, fast-paced environments
    • Excellent verbal and written communication skills, ability to explain complex topics in a clear way to both crypto-native and novice audiences
    • Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys
    • Experience working with data-oriented and DTC marketing
    • You love working in small, dynamic, fast-paced teams that encourage you to learn and grow
    • You are passionate about using your experience and expertise to inspire the team
    • Prior work experience in health/wellness is a plus

Why Us?

    • Join a collaborative community of mission-driven professionals who want to help children and families
    • Benefits include, but are not limited to a competitive salary and equity in a seed-stage startup, comprehensive health benefits (health, dental, medical), a flexible remote-first working environment, and parental leave
    • Take-what-you-need PTO policy with 2 weeks off for the winter holidays
    • Flexible remote-first working environment
About the Company Early intervention is essential for lifelong health and wellness. Still, most families and children do not receive the mental health support they desperately need. Little Otter is a venture-backed startup reimagining how children and families receive mental health care. We bring technology, proprietary methods, and exceptional providers together to deliver high-quality mental health support directly to families and children anytime, anywhere. Little Otter's assessments identify a family's unique needs, providing a customized care plan that includes a mix of teletherapy and digital self-management tools. Parents receive personalized and judgment-free support that grows with their family over time. Little Otter is the first product of its kind that is sold directly to families. Our goal is to break down existing barriers to high-quality services and empower parents to help their kids when they need it the most.

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